Creative Cabal
Art, Music & Creative Strategy

About

 

What We Do

Creative Cabal is a premier boutique visual artist advisory. We specialize in creative solutions, employing decades of executive level experience in the creative process, and fostering top-shelf collaborations between brands and award-winning creative professionals. We support visual artists in every discipline including animators, cartoonists, directors, fine artists, graphic artists, illustrators, outsider artists, photographers, sonic artists, and street artists.

Who We Are

In 2013, Todd Roberts and Souris Hong founded the visual artist division at the Windish Agency, one of the most successful independent booking agencies in the music industry. Just prior to Paradigm’s announced partnership with Windish in 2015, Todd and Souris amicably departed ways to launch Creative Cabal.

 

Todd Roberts, Co-Founder & CEO

Todd is a creative strategist, producer and trendsetter from Los Angeles. His career started as editor of seminal lifestyle magazine, Urb, and as a journalist he helped establish the careers of early creators in hip-hop, street art, and electronic music. He went on to become VP of A&R for Virgin Records where he was named head of Astralwerks Records in New York, working on the early careers of acts like Phoenix, Basement Jaxx, Air, and Fatboy Slim. The label sold millions of units under his tutelage, the first for an American electronic label.

In 2002, he left the record label system to create Truant Media where he acted as curator, strategist and creative director for music, art and brand projects. Early clients included Black Sabbath, Scion AV, and Verve Records, for which he produced the popular Verve Remixed series, nominated for a Grammy Award in 2005. During this time, Todd also developed a number of publishing entities including an art magazine, PUTA, which featured early work from Sage Vaughn, Marcel Dzama, Rostarr, and Darren Waterston, as well as music news site, The Daily Swarm.

Todd continues to play a role as an artist manager, executing all creative strategy, business development, licensing and tour production for his clients. He lives in Glendale with his wife, Michelle, their two daughters Ella and Olivia, and dog Hazel. He can be found on his yoga mat, snow/surfboard, or searching for the best taco truck.

 

 

 

Souris Hong, Co-Founder and President

Souris Hong is an agent, author, and idea enabler who interprets generational consumer choices for agencies and Fortune 500 companies. She acts as a catalyst between brands and visual artists for creative collaborations.

Souris is a New York Times bestselling author for Outside the Lines: An Artists' Coloring Book for Giant Imaginations, which The Huffington Post called, “A Coloring Book To Trump All Other Coloring Books”. Vanity Fair declared Outside the Lines, 2013’s ‘it’ gift. Her latest publication, Outside the Lines: An Inspired and Inventive Coloring Book by Creative Masterminds was published by Tarcher Perigee (a Penguin imprint) in 2015.

Souris has worked with artistic and imaginative creators for nearly two decades in magazine, video game, music, and book publishing. Souris’s photographs have been on display at the Nature Lab at the Natural History Museum of Los Angeles and the “House & Home” exhibition at the National Building Museum in Washington, DC. 

While at theAudience, one of the world’s largest multi-channel publishers of social content, Souris built and maintained social networks for the Museum of Contemporary Art, Los Angeles, Shepard Fairey/Obey Giant, Kenny Scharf, RETNA, Risk, Gary Baseman, Bjork, Idris Elba, and Russell Brand. She also helped launch MOCAtv, the first and only dedicated art channel on YouTube's Original Channels.

She earned a BA in Environmental Science from Boston University and lives in an oceanside community with her writer-husband, daughter, and eternally-stoked mini schnauzer.

Select Collaborators

Aaron Axelrod
Aerosyn Lex
Buff Monster
Carlos Gonzalez
David J. Weissberg
DevNGosha
Gary Baseman
Jermaine Rogers
Mambo
Mileece
Risk

Featured Clients

Aerosmith
Bernie Sanders For President
Borghese
Casio
Chang Beer
Daredevil (Marvel/Netflix)
Dell
Dolby
Jack Black
Levi’s
Miller
NBCU
Oculus
Pride
PTTOW!
RL Leaders
Sonos
Sony Music
TBWA Chiat
Ten Music Group
The Player's Tribune
TOMS
Universal Music
USA Today
YouTube
YoungArts Foundation

 

Testimonials

Souris Hong is a forward thinker. She created a blockbuster social media and digital marketing plan for Aerosmith’s LET ROCK RULE tour involving a collaboration between the band and acclaimed street artist RISK. She knows art, music, film, politics, branding… you name it. Creative Cabal makes ideas happen!
Trudy Green, Aerosmith Manager
When we reached out to Souris and Creative Cabal with what was, for us, a risky proposition, she worked closely with us to pair us with an artist (Jermaine Rogers) who fit our mission and brand and had a passion for the project. The result was a smash hit. We feel very good about exposing our existing audience to Jermaine’s work and are beyond thrilled with the new audience reached via this collaboration. We could not be happier and can’t wait to work with them again.
Liz Nelson, Senior Director, Audience Engagement Strategy, USA Today
Souris Hong of Creative Cabal was an incredibly valuable member of Senator Bernie Sanders’s “The Art of a Political Revolution” production team. Not only did Souris bring decades of expertise to the table as well as her relationships but she also brought a certain calm to the project. Souris helped keep us moving in the right direction. Souris’s sense of professionalism, invaluable artistic opinions, and love for the culture helped make this a series of exhibitions for the history books.
Luis Calderin, Director of Arts and Culture, Bernie Sanders for President